Ruling through ‘soft-power’
Ethiopia is having more and more people whose self-imposed enslavement resulting from a naïve, uncritical, wholesale adoption of Western cultural values and ideals are spreading fast
Taye Negussie (PHD)
An assessment study recently conducted on patterns of street advertisements in Addis Ababa has revealed that out of the 600 plus billboard advertisements posted on African Avenue (in-between Meskel Square and Bole Airport), more than 90 per cent were written either solely in English or English but in Amharic alphabet.