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November 2016

“One of Mr. Lichtman’s “Keys to the White House” is the charisma of both the incumbent and challenging party’s candidate.  Mr. Trump has changed and defied the rules of conventional Presidential politics but remains disliked by many.  Mrs. Clinton, never charismatic, is also disliked.  Perhaps Mr. Licthman could add another key to his winning formula: who is disliked the least”, From our correspondent Tomas Mega in Las Vegas, Nevada