Coca Cola Ethiopia has launched a personalized campaign that gives its consumers an opportunity to swap the iconic logo with the personal names of their friends, relatives and family members. The most common 200 names among Ethiopians have so far been printed in its full brand portfolio.
European Year for Development kicks off
New figures published on a special Eurobarometer show that the number of people who are in favor of increasing aid has gone up significantly, and Europeans continue to feel positive about development and cooperation. According to the special Eurobarometer 67% of respondents across Europe think that development aid should be increased – “a higher percentage than in recent years, despite the economic situation.” The EU also said, 85% believe that it is important to help people in developing countries.
Bench Events, the organizer of the Africa Hotel Investment Forum (AHIF) today announced that the conference will return to Addis Abeba in 2015. It will take place again at the Sheraton Hotel on September 30 October 1. Samuel Tafese, President, Sunshine Business said: “Considering the considerable
