Ethiopian Agricultural Transformation Agency creates a hotline to help smallholder farmers nationwide
A new information hotline is giving smallholder farmers across Ethiopia access to best practice agronomic advice revolutionizing traditional agricultural extension. In collaboration with the Ministry of Agriculture (MoA), the Ethiopian Institute of Agricultural Research (EIAR), and Ethio Telecom, the 8028 hotline was created by the Ethiopian Agricultural Transformation Agency (ATA), who placed the extension information typically provided to agricultural Development Agents directly on a technology platform that can be accessed by anyone at any time. Twelve weeks after its launch in the Oromia, Amhara, Tigray and SNNP regions, the hotline has received nearly 1.5 million calls from 300,000 farmers.
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